編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 612-C01 | Design Thinking and Innovation at Apple, Chinese Version | Stefan Thomke,Barbara Feinberg | Competitive strategy | Seminars on Creativity( O6P1004 ) |
2 | 9-710-C11 | ZARA: Fast Fashion, Chinese Version | Pankaj Ghemawat;Jose Luis Nueno | Competitive strategy | Strategy Management( IAM0043 ) |
3 | 9-512-C02 | Starbucks: Delivering Customer Service, Chinese Version | Youngme Moon
John A. Quelch | Entrepreneurship | Marketing Management( 11 ) |
4 | 9-512-C02 | Starbucks: Delivering Customer Service, Chinese Version | Youngme Moon
John A. Quelch | Entrepreneurship | Global Brand Management( O5P1026 ) |
5 | 9-609-066 | Design Thinking and Innovation at Apple | Thomke, Stefan;Feinberg, Barbara | Entrepreneurship | Special Topics on Marketing( MBM0035 ) |
6 | 9-716-C01 | Apple Inc. in 2015, Chinese Version | David B. Yoffie
Eric Baldwin | Entrepreneurship | Case Study( O591029 ) |
7 | 9-721-379 | Gogoro: From Electric Scooter to Energy Platform | Khanna, Tarun;Chan, Billy | Entrepreneurship | Case Study( O591029 ) |
8 | 9-721-379 | Gogoro: From Electric Scooter to Energy Platform | Khanna, Tarun;Chan, Billy | Entrepreneurship | Brand Management( MBM0038 ) |
9 | 9-721-379 | Gogoro: From Electric Scooter to Energy Platform | Khanna, Tarun;Chan, Billy | Entrepreneurship | Case Study( NA ) |
10 | 9-803-098 | Amazon.com--2002 | Leschly, Stig;Roberts, Michael J.;Sahlman, William A.;Thedinga, Todd | Entrepreneurship | Global Industry Analysis( IAM0075 ) |
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